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Hermès creative rebranding
The aim here was to design a creative rebranding for the well-known luxury brand Hermès.
My concept was to highlight the expansive side of the brand. In order to do so, I imagined the logo as a French Restoration crown, with the powerful Alegreya Bold font. In keeping with the current branding, I placed a horse in negative space at the bottom of the crown.
I also designed a "carré d'Hermès" illustration with its packaging. I imagined it as a "corgi special edition", as if it was a tribute to the queen of England.
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