Spirit Club logo

The aim was to design a logo and several membership cards for a amateur ghost hunters club.

The important thing

for me was to mix typography and visual together.

That's why I tried to play with the club's name : "L'Esprit du club"

(which means "Club's Spirit" in french).

In the end, I chose to design a simple but recognizable ghost shape, combined with the Frankfurter font in negative space (final logo on the right). This typeface makes the logo playful while remaining readable.

I declined the logo in 4 colors often associated with ghosts and ghost hunting.

Then I showed 3 membership card design proposals.

This logo can easily be applied to a variety of materials, such as merchandise that shows the club's membership.

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